Last Adopter Category in Innovation Diffusion
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Question (English)
Innovators are first to adopt a new idea, but ___________ are last to adopt a new idea:
- Laggards ✓ Correct
- Early adopters
- Early majority
- Late majority
Explanation:
Correct Answer: Laggards
Laggards are the last to adopt a new idea. They are traditional in outlook, skeptical of change, and make up 16% of the population. At the opposite end, Innovators are the first to adopt (2.5% of population).
Five Adopter Categories by E.M. Rogers
| Category | % | Characteristic |
|---|---|---|
| Innovators | 2.5% | Venturesome — FIRST to adopt |
| Early Adopters | 13.5% | Respectable — Community adoption leaders |
| Early Majority | 34% | Deliberate — Local adoption leaders |
| Late Majority | 34% | Skeptical |
| Laggards | 16% | Traditional — LAST to adopt |
Stages of Adoption Process (E.M. Rogers)
- Awareness → Interest → Evaluation → Trial → Adoption
📚 About this Topic — Animal Refresher
This multiple choice question is from Animal Refresher, Veterinary Extension Education. It has 4 options with a detailed explanation of the correct answer. Practice more MCQs from Animal Refresher to strengthen your preparation.
