Survey Method for Reluctant Respondents

Which survey method is better suited when the researcher wants to reach respondents who are reluctant to answer certain questions in a face-to-face setting?

Correct Answer Explanation

Telephone interview is better in cases where respondents are reluctant to answer certain questions in personal interviews.

Key Points:

• The physical absence of the interviewer in telephone surveys makes respondents more comfortable answering sensitive or personal questions.
• Telephone interview advantages: cheaper than personal interview, can be done faster, allows clarification of questions.
• For maximum anonymity and least bias → Mailing questionnaire is best.
• For maximum response rate and question clarification → Personal interview is best.