Extension as a Communication Channel

Extension is a:

Correct Answer: Two-way channel

Extension is a two-way channel between researcher and farmer. It is not a one-way information transfer — farmers' feedback, problems, and local knowledge flow back to researchers through extension workers.

Key Definitions of Extension

• Extension is education for all people
• Extension is changing knowledge, skill, and attitude of people
• Extension is helping people to help themselves
• Extension is 'learning by doing and seeing is believing'
• Extension is a two-way channel between researcher and farmer
• Extension is a continuous educational process
• Extension is informal education of rural people in an out-of-school situation

The Word 'Extension'

• Derived from Latin: 'ex' (out) + 'tensio' (stretching) = Stretching out
• Father of Extension Education: J.P. Leagans