Final Step in Extension Teaching (AIDCAS)

The final step in the extension teaching process (AIDCAS) is:

Correct Answer: Satisfaction

Satisfaction is the final step in the extension teaching process (AIDCAS) as formulated by Wilson and Gallup.

AIDCAS Steps in Order

1. Attention (A) — First step
2. Interest (I)
3. Desire (D)
4. Conviction (C)
5. Action (A)
6. Satisfaction (S) — Final step

Why Satisfaction is the Final Step

• After a farmer takes action and adopts a recommended practice, the experience of improved results gives them satisfaction.
• Satisfaction reinforces the adoption — making the practice permanent.
• Satisfaction also leads farmers to influence others (social diffusion of innovation).
• Without satisfaction, adoption is temporary and may be reversed.

Memory Tip

The last letter of AIDCAS = Satisfaction. You always end with Satisfaction!