Nature of Communication

Communication is a:

Correct Answer: Process

Communication is fundamentally a process — it is dynamic, continuous, and ongoing. It involves the systematic transfer of information from a source to a receiver through a channel.

Why Communication is a Process

• It has distinct, sequential steps: encoding → transmission → decoding → feedback.
• It is ongoing and interactive — not a one-time static event.
• It involves multiple elements working together: Source, Message, Channel, Receiver, Feedback.

Key Communication Definitions

• Communication: Process of passing information from a source to a receiver via channels.
• Fidelity: Faithful performance of all the elements of the communication process.
• Feedback: Response of receiver back to the source.
• Perception: The process by which an individual maintains contact with their environment.
• Communication gap: The lack between what is spoken and what is received by the audience.